The most popular nut flavouring is pecan, the most popular fruit is strawberry, and the most popular confection is a brownie. Chocolate remains the most popular topping sauce, beating caramel 26% to 18%. Nuts and sprinkles are the most popular dry toppings, 15% and 14%, respectively. Waffle cones beat sugar cones 32 to 12% among consumers, but 37% prefer to eat their ice cream out of a bowl. The survey also revealed that July is the busiest month for ice cream production, with May and June following closely behind.