Formula One has seen a significant increase in popularity in the United States since the release of Netflix’s docuseries “Drive to Survive” in 2019. The series provides a behind-the-scenes look at the lives of drivers and teams as they compete in the high-stakes world of Formula One. “Drive to Survive” has given non-fans a gateway to discovering the series beyond the prism of just a racing show.
The series has been credited with helping to increase the global appeal of Formula One. In the United States, the series has helped to drive a surge in viewership of Formula One races. The 2022 season was the most-watched ever in the United States, with an average of 1.21 million viewers per race. This is a 28% increase from the previous record of 949,000 viewers in 2021. With the continued success of “Drive to Survive,” it is expected that Formula One will continue to grow in popularity in the United States in the years to come.