Elicit Insights

Formula One Continues to Grow in Popularity in the United States

30-May-2023

Formula One has seen a significant increase in popularity in the United States since the release of Netflix’s docuseries “Drive to Survive” in 2019. The series provides a behind-the-scenes look at the lives of drivers and teams as they compete in the high-stakes world of Formula One. “Drive to Survive” has given non-fans a gateway to discovering the series beyond the prism of just a racing show.

The series has been credited with helping to increase the global appeal of Formula One. In the United States, the series has helped to drive a surge in viewership of Formula One races. The 2022 season was the most-watched ever in the United States, with an average of 1.21 million viewers per race. This is a 28% increase from the previous record of 949,000 viewers in 2021. With the continued success of “Drive to Survive,” it is expected that Formula One will continue to grow in popularity in the United States in the years to come.

In 2019, the average viewership for the 21-race season was 671,000, an increase of 21% from the average of 554,000 viewers in 2018. This trend continued in 2021, when viewership increased by 58% from the previous year.

The inaugural Miami Grand Prix was the most-watched Formula One race in the United States, with an average of 2.583 million viewers. This is a new record for a live Formula One race in the United States. The Saudi Arabian Grand Prix was second with 1.445 million viewers, and the Brazilian Grand Prix was third with 1.4 million viewers.

The Miami Grand Prix was a major success for Formula One in the United States. The race was held in a new street circuit in Miami, Florida, and it attracted a large crowd of spectators. The race was also well-received by television viewers, and it helped to further increase the popularity of Formula One in the United States.

Source: ESPN

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